ACTION SPORTS AFRICA LAUNCHES #ROADTO2020 CAMPAIGN
Ultimate X 2018 aims to kick off African Qualifier series for Tokyo 2020
The inclusion of skateboarding and freestyle BMX in the Olympics is HUGE news and signals a
significant set of opportunities for athletes, events and brands in the African market.
Action Sports Africa is the leading investment and development platform for action sports on
the continent and has partnered with Ultimate X – Africa’s elite action sports festival – to
amplify the Olympic opportunity from a skateboarding and BMX park perspective.
Open qualifiers for the skateboarding and BMX contests, development clinics and demos, as
well as a hard skills program-me for industry related skills underpin the ULT.X campaign
across the continent.
Athletes from 5 continents descend on SUN CITY in May 2018 ( 17th to 20th ) with the best of the best being
crowned Ultimate X champion and moving them one step closer to their Olympic dream.
Over the past decade, Ultimate X has established itself on the world circuit with its edgy format
and unique packaging of the “African experience” attracting the support of leading global
bodies managing both skateboarding and BMX.
Action Sports Africa is proud to endorse Ultimate X and showcase the progressive brands that
have already supported our development agenda.